Sample portfolio
Sample business plans and a sample financial model
You should be able to judge the craft before you commission anything. These are complete sample documents for fictional businesses — not client work, and labelled as samples everywhere they appear.
SAMPLE — fictional business, not client work. Every plan and model below was written for a made-up business to show structure, reasoning and modelling craft. The figures are illustrative, not benchmarks, and must not be used as market data or as a forecast for your own venture.
What is in the portfolio
Sample plan: specialty coffee roastery and cafés
A complete sample business plan for a fictional Jeddah coffee roastery seeking a bank loan: structure, excerpts, market snapshot and financial highlights.
Open the sample →Sample plan: last-mile delivery startup
A complete sample investor plan for a fictional Jeddah last-mile delivery startup: problem, model, unit economics, funding ask and milestones.
Open the sample →Sample plan: boutique fitness studio
A complete sample bank-loan plan for a fictional Jeddah boutique fitness studio: membership model, fit-out costs, financial highlights and risks.
Open the sample →Sample financial model
A worked sample financial model for a fictional business: assumptions, three-year P&L, cash flow, break-even and two funding scenarios.
Open the sample →What these samples demonstrate
| Element | What to look at |
|---|---|
| Full contents | Each plan runs to a complete structure, not an outline |
| Executive summary | Written as a decision document, not a brochure |
| Market section | Segments, competitors and pricing logic, with limits stated |
| Financial tables | Revenue, margin, costs and result that reconcile |
| Assumptions | Stated explicitly, with a basis and a label |
| Risk section | Specific risks with mitigations |
| Funding ask | Itemised use of funds rather than a round number |
What they deliberately do not contain
- Client names, logos or testimonials.
- Funding outcomes, approval claims or success rates.
- Team photographs or invented biographies.
- Market statistics presented as fact.
Those absences are the point. A portfolio built on invented proof collapses the first time a prospective client asks a follow-up question.
How to read a sample properly
- Start with the executive summary and ask whether you could explain the business to someone else.
- Check one financial table against the assumptions above it. Do the numbers reconcile?
- Read the risk section and see whether it names things that could actually go wrong.
- Look at the use-of-funds table and ask whether each line is justified.
If a sample survives those four checks, it is showing you the standard the work is held to.
Commission your own
A real plan uses your inputs, your costs and your funding route. The process page explains the sequence; pricing explains how a quote is built.